Archive for August, 2007

Looking back at web site designs.

Thursday, August 23rd, 2007

Customers who contact us now in the 21st Century want fresh, standards based, SEO (Search Engine Optimised), web sites. And rightly so - it’s often the first impression people have of a company when they visit the site.

But it’s always fun just to see how ermm, interesting, some web site designs seem now looking back to the designs of the early 90s.

They have frames, huge text and spinning gif images, it could all look very scary back then.

So I thought I’d share this link to view more or less any web site design from the beginning of THE INTERNET!

http://www.archive.org/web/web.php

Take a look at
http://web.archive.org/web/19991129050057/http://websights.co.uk/Â
to see how Websights looked in 1999 - £85 for a co.uk domain name registration? Those were the days ;-)

Then in 2001 we had a bit of a re-vamp
http://web.archive.org/web/20010707052613/http://www.websights.co.uk/
(some images are missing unfortunately).

By 2002 it was another design
http://web.archive.org/web/20010707052613/http://www.websights.co.uk/

2004:
http://web.archive.org/web/20040509150602/http://www.websights.co.uk/

It just goes to show how web standard web design has come along over more than ten years. One interesting aspect is how clean, simple design has come back into fashion - partly thanks to Google where good content triumphs over excessive design.

SEO Experiment - Cheap Scooters

Thursday, August 23rd, 2007

Hi,

As part of our services, we offer search engine optimisation and PPC campaign setup and management (in fact we will be launching a new comprehensive all-in-one service soon). We have the opportunity of working with one of our longstanding clients to promote the sales of scooters (50cc, 125cc, and 150cc). We have setup a site dedicated to cheap scooters to drive traffic to the main web site and increase online sales.

The site has been setup from scratch and is now undergoing a link building and content exercise to build traffic from the search engines. There is also a dedicated PPC campaign (PPC) running to deliver paid-for traffic as well. We will be monitoring progress closely and analysing things such as the CPA (cost per action - in this case a sale) and the best performing keywords.

The natural traffic (ie, not paid for) is also being carefully monitored and analysed to ensure the site gets the appropriate traffic and that it delivers sales.

Wordpress has been used to build a simple but effective site as quickly as possible, and content is regularly added to keep the search engines coming.

We will use the site as a full case study once we have some meaningful data and post our results here!

If you are interested in increasing the traffic to your web site, please let us know (sales@websights.co.uk or 01430 498231) and we’ll have a chat.

The site is intended to deliver sales for cheap scooters and can be viewed at www.scooterspot.co.uk. Note that it’s not an exercise in stunning design, it’s a demonstration of traffic building and converting!

New web site launch: Chemdry Universal

Thursday, August 16th, 2007

We are pleased to announce the launch of four new web sites for ChemDry Universal. ChemDry Universal, professional carpet and upholstery cleaners, are based in Beverley, East Yorkshire. They also carry out fire and flood restoration for most of the major Insurance Companies. We were appointed to re-design their main site, as well as regional sites for ChemDry Jorvik, ChemDry Harewood and Roundhay, and ChemDry Barnsley.

With the terrible floods in East Yorkshire recently, ChemDry Universal has been extremely busy helping residents get their houses back in order.

Welcome Daniel!

Sunday, August 12th, 2007

We are pleased to Welcome Daniel to our team over the summer. Dan is studying for his A-levels and has joined us over the summer to gain some valuable work experience and help out with out workload.

Dan’s main area of interest is web standards based web development and coding in PHP. We’ll welcome him the the team properly soon with a Websights night out :-)

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