SEO Experiment - Cheap Scooters
Hi,
As part of our services, we offer search engine optimisation and PPC campaign setup and management (in fact we will be launching a new comprehensive all-in-one service soon). We have the opportunity of working with one of our longstanding clients to promote the sales of scooters (50cc, 125cc, and 150cc). We have setup a site dedicated to cheap scooters to drive traffic to the main web site and increase online sales.
The site has been setup from scratch and is now undergoing a link building and content exercise to build traffic from the search engines. There is also a dedicated PPC campaign (PPC) running to deliver paid-for traffic as well. We will be monitoring progress closely and analysing things such as the CPA (cost per action - in this case a sale) and the best performing keywords.
The natural traffic (ie, not paid for) is also being carefully monitored and analysed to ensure the site gets the appropriate traffic and that it delivers sales.
Wordpress has been used to build a simple but effective site as quickly as possible, and content is regularly added to keep the search engines coming.
We will use the site as a full case study once we have some meaningful data and post our results here!
If you are interested in increasing the traffic to your web site, please let us know (sales@websights.co.uk or 01430 498231) and we’ll have a chat.
The site is intended to deliver sales for cheap scooters and can be viewed at www.scooterspot.co.uk. Note that it’s not an exercise in stunning design, it’s a demonstration of traffic building and converting!