Standard Support and HTML Emails
I came across the following article Why we need standards support in HTML email and can appreciate the argument. The main points raised (see below and I quote directly below) is that standards within HTML email as the following benefits:
- It removes the guess work from email design
- Faster loading and reduced bandwidth consumption
- Make your email accessible to all
We recently launched the following website http://www.servaccomm.co.uk/ which uses a an HTML email. As a company that wants to develop standard compliant sites we were forced in this case and two others currently in development to use non-standard HTML emails to fulfill the brief in a practical and economical time frame.
Our message to email software developers is to catch up with the browser vendors so we can start delivering standard compliant code irrespective of the platform/application it is viewed upon.